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EU online Trustmarks – Building Digital Confidence in Europe

Start Date: 
January, 2012
End Date: 
July, 2012
Service contract for the European Commission – DG InfSo

TNO, together with IISA participates in the Study on “EU online Trustmarks – Building Digital Confidence in Europe”, that has started in December 2011. The study has the aim to provide fact-based information on trustmarks, in order to improve their role in supporting the growth of eCommerce, in favour of consumers, businesses and in particular SME’s. More specifically, the study aims to:

  1. Provide and overall assessment of the issue of confidence towards e-commerce, analysing the different tools available and their potential to overcome trust barriers;
  2. Producing a map of existing trustmark providers in Europe, US and other relevant markets. These maps shall classify the trustmarks providers and their schemes according to different operational, technical and regulatory aspects. The map will cover off-line and online trustmarks supported by the Commission
  3. Describe the different certification policies used by the mapped trustmark providers, analysing their certification model, criteria and other policies related to the scheme and assess their impact on consumer
  4. Compare and analyse alternative certification and accreditation models in respect to the European cross-border e-commerce, especially their regulatory, institutional and financial implications to all parties involved
  5. Assess the different models of trustmarks in the light of their potential to increase confidence in cross-border e-commerce.

The study will, together with the Commission and stakeholders, also assess the need to establish a European platform.

The study will develop a consistent framework for the analysis and to collect fact-based evidence on the operation, set-up and impacts of trustmarks on eCommerce. Furthermore it will specifically address the issues of policy-making for trustmarks and eCommerce and the opportunities to develop a European trustmark platform.